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Our Vision
We aim to be South East Asia’s leading distributor and creative solutions team that places mother nature first.
Our Mission
We strongly believe in ethical and sustainable business practices–creating a world that is healthier and more beautiful for everyone. To drive our business in tandem with social and environmental needs.
Our Values
At Cason Group, our family values run deep, inspiring how we treat and care for our colleagues, the environment and communities we serve.
Our actions are rooted in accordance with the principles below:
Enrich our people
Protect our planet
We are one
Be like an entrepreneur
Trust
Creative
2008
​Started in Malaysia with importation and distribution of Cason's first product, F Cup Cookies from Japan.
Timeline
&
Milestones
2010
Developed our first female intimate wash brand, Love Soap.
Records the highest sales figure in feminine wash category.
2011
Tokyoninki ecommerce platform by Cason is launched.
2013
Fine Japan & Liberta, Inc. assigns Cason as Malaysia's sole distributor.
2016
Beautyblender, by Rea.deeming becomes first American brand to be distributed by Cason.
Maro, by Naturelab from Japan, assigns Cason as distributor.
2017
Expanded to SEA. Appointed PIAS distributor for Naturie & Dejavu brands.
Birth of in-house creative and merchandising services.
2018
Collaborates with principles for R&D, culminating in multiple product launches specifically catered to Malaysian market.
2019
Expands Makeup portfolio to include foundations with Beautyblender's Bounce.
First physical brick and mortar Fine Japan shop in Sunway Velocity.
Grows to over 20 brands under Cason's portfolio.
Ishizawa Lab assigns Cason as distributor.
2020
Expands categories to include Home & Living with Mosh! tumblers.
Grow's to include in-house digital marketing capabilities.
2021
Appointed Orbis Japan distributor for Malaysia.
Sunstar Group appoints Cason to distribute Ora2, Ora2 Me, GUM, Sunstar Tonic brands.
2022
Adds Electronics category with Mosh! Electronics.
2023
Moves to new office building.
Expands beauty tool category with Geske from Germany.
LuLuLun Japan assigns Cason as distributor.
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